Brand Design & Strategy
Instagram came to We Are Social looking for insights and direction into how better ‘own’ the social content coming out of their channels (and beyond). Looking to answer three key design questions, we delved into research, which informed our design exploration and strategic design recommendations.
The design recommendation to use Instagram UI elements in posts is still used today, across both social as originally intended but through campaign and brand work.
Client: Instagram
Agency: We Are Social
Role: Design strategy
Yorkshire Tea
With a backbone of deep research into the regions, I worked with Two Palms Media in strategising the best way for Yorkshire Tea to increase its’ presence in the United Arab Emirates and Saudi Arabia.
Looking at brand strategy alongside design strategy, we developed guidelines that were aware of key cultural differences between each market.
Client: Yorkshire Tea
Agency: Two Palms Media
Role: Brand and design strategy
LURU Produced
Supporting a growing small business which needed a brand refresh, I created an updated logo, typography options, colour palette, website mockup, social media post template, and guidelines.
Client: LURU Produced
Role: Brand design
