Coral Cheltenham

For the 2025 Cheltenham Festival held on March 11–14, I worked with Coral via Entain London to completely take over Cheltenham station and surrounds for the lead up to and weekend of the races. Starting on the project from creative conception to the full rollout, we created OOH and Digital OOH 6- and 48-sheets, bus sides, banners, website and app skins, a suite of digital ads, Tube ticket gate barriers, digivans, lamppost banners, gazebos and more.

Working within a tight-knit creative team, we utilised 3D text and photography of punters captured at the races leading up to Cheltenham to create an adaptable system designed to flex across the 100s of assets required. As copy changes or new media requirements arose, these designs could quickly and efficiently be adapted to suit any need.

Coral was undeniably a huge presence Cheltenham Festival 2025, and this campaign made sure they lived up to their We Here’s For It tagline.

On-site photography and video provided by Entain London.